Cultural Connection
Have you ever been in a situation where a joke you told fell flat? A bit embarassing perhaps, but you shouldn’t blame yourself: it’s not your fault – it is the listener’s. There are many reasons why...
View ArticleEye of the Beholder
Have you ever been completely “ticked” by something you read? When this happens, you often feel defensive: How can they say that? It doesn’t apply to me! At other times, your reaction is more...
View ArticleFollower, Friend, or Family?
There is an important hierarchy in the real world when we think of our relationships with others. At one end of the spectrum are those nameless individuals we see on the street, while at the other end...
View ArticleDiverse Points
Have you ever had the opportunity to listen to a speaker from another country, or from a culture that is very different than your own? If you have – and most people have – you may have noticed that...
View ArticleMind the (Service) Gap
How often have you been disappointed by an experience with a supplier? When it happens, it is usually because of a very basic problem: a gap between your expectations of service (or quality), and their...
View ArticleRemember First, Second, Third
Many blogs I read I don’t like – the posts have no interest to me. Have you ever read a blog posting or listened to a presentation where the topic didn’t resonate, or where you felt excluded? If so,...
View ArticleDon’t Feed the Monster
Have you ever found yourself in an email argument with someone? Or a flamewar, where there is a public, angry disagreement between you and someone else that goes on without end? If so, you’re not...
View ArticleEnough Fluff
In today’s society, we are surrounded by fluff: low value information whose noise gets in the way of solid analysis, improved relationships, and personal excellence. Some of the fluff is mis-aimed...
View ArticleCrisis Communicator
When someone sends a nastygram directly to you via email, it’s easy to deal with them directly: there’s just one person. But in the Social Media world, that nastygram gets broadcast everywhere. And...
View ArticleThe Rule of Three
Have you ever read a blog post or listened to a presentation, only to find yourself unable recall what was written or said? Have you ever found yourself frustrated when your own ideas are so quickly...
View ArticleMulti-snacking
When was the last time you ever gave anything (or anyone) your 100% complete, undivided attention? If you’re like most people – and you’re honest – it was probably a long, long, time ago. The...
View ArticleStrategy and Synergy
Many people are interested in writing a blog, particularly if they have special expertise. Yet, the precise subject of the blog usually eludes them. Choose the wrong subject, and you’re stuck with...
View ArticleA Real Connection
Think about what you do everyday: if you are in the majority, there is some period of time when you are “doing” social media. You may be checking your Facebook Wall to see what is up with your friends....
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Pictures from the Masters
Van Gogh self-portrait Have you ever spent time looking at the European Masters – Rembrandt, Van Gogh, and the many others? During their era, there were no newspapers, telephones, let alone an...
View ArticleA Better Engagement
There is no question that people think differently from each other. Proof points abound: people wear different clothes, choose different hairstyles, hold different jobs, and prefer different foods....
View ArticleCritical Mass
[Special Announcement: Since 2009, I have hosted a webTV show where I interviewed the nation's thought-leaders each week. I am inviting you to a special "sneak peak" at the show's new beta website....
View ArticleThe Power of a (Broken) Promise
Have you ever been disappointed, frustrated, or annoyed with an experience with a person or organization? In today’s Social Media world, suffering in silence need not be your only option. You can...
View ArticleSocial Media Damage Control
Picture this scenario: you get an email from your manager, letting you know that a complaint (or a picture, or a video) about your organization has gone “viral”. You check it out, and indeed it is...
View ArticleBuild It and They Will Come: Social Media Promotion Strategy
While Build It and They Will Come might work in the movies (remember Field of Dreams?), it doesn’t quite work that way in the world of Social Media. Yes, you can put up a Facebook page, LinkedIn...
View ArticleRepurpose or Repeat?
Have you ever considered how many ways there are to express one of your ideas? Here’s a short list: A book A whitepaper A case study A brochure A blog post A newspaper op-ed A voice message or phone...
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